Market Scan

At the start of that process, ExportEngine offers you a Market Scan. By creating a Market Scan we determine where you stand, where you would like to be and what the gap is in between. On this basis, we are able to tell you whether you have set the bar at the right height and what the alternative scenarios are to achieve your objective. The Market Scan can also form the basis of your Marketing Plan.

Why a Market Scan?

1.

If you are considering to access the market with a new product or service, a good preparation is crucial.

We understand the market mechanisms, way of working and the commitment that such a market introduction requires. This enables us to help you assess whether your plans are feasible. In addition, we can advise you where and how to start.

2.

We believe that there is no "one size fits all" approach.

An existing product in a new market may require a different approach than a new product in your existing market.

During the Market Scan we map the following things

During the Market Scan we map the following things

  • Your market: Which organizations are important and what are the challenges?

  • Potential customers in that market

  • Competition (and your position)

  • The relevant Decision Making Units

  • Marketing Tools

  • Pricing

The Market Scan forms the basis of your strategy

The Market Scan forms the basis of your strategy

  • It gives insight into the needs of your target group

  • You know the positions of the competitors and respond to it

  • You have a clear action plan with which you can successfully present the products or services on the market

  • It gives insight into the necessary investments in Sales & Marketing

  • It forms the basis for the communication of your brand to your target group