What we do?

Core to our approach is the equilibrium between your companies specific Products or Services and your target market

We don’t believe in a “One size fits all” approach. An existing product in a new market may need a different approach. Just as a new product in your current market might need a different strategy. Our way of working is based on understanding and using these differences. In the Market Plan you define:

• Your market in terms of industries and challenges
• The client potential in that market
• The competitors (and how to stand out from them)
• Brand and the relevant Decision Making Unit
• Marketing tools
• Pricing Approach

We work with your management team

In 3 Workshops we work with your management team to create a Market Plan we all understand and can commit to:

• The first one is to discuss and start answering our Market Plan Checklist
• Next is to verify the answers and discuss the first ideas
• In Workshop 3 we discuss and finalize the draft Market Plan The workshops can be done either in person (preferred) or through video conferencing. The total time to create the Market Plan is 7 to 8 weeks depending on availability of the participants.

Benefits

Market Plan enables you to prepare to go to market:

• It makes clear what the conditions in your target market are
• It reduces risk by thinking about positioning against the competition
• It gives a clear action plan on what activities need to be done to get to market successfully
• It identifies necessary investments in Marketing & Sales
• It helps you prepare messages on your brand and target groupe

It helps you prepare mesIf you consider to enter the new market preparations are crucial. We understand internal mechanics, working and culture of the market enabling us to help you assess whether your plans are achievable. We can help you decide where and how to start.